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Rollworks

Rollworks is an AI-powered Marketing tool — AI account-based marketing platform. Best for: Marketing. Pricing: Paid (GateOnAI Score: 44/100).

AI account-based marketing platform

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Rollworks, now AdRoll ABM, is an account‑based marketing platform that connects data, teams, and tools to accelerate sales cycles and close high‑value B2B deals. It uses AI‑powered buyer‑insight engines built on 2.6 billion digital identities and 92 million contacts to define ideal customer profiles, surface unknown target accounts, and surface buying signals in real time. The Command Center recommends next steps such as adding records to a CRM or building account lists, while the platform lets users launch multi‑touch, multi‑channel ad campaigns across websites, apps, social media, and streaming services with personalized messages. Integrated with data platforms, it synchronizes marketing and sales motions, tracks performance through the buyer journey, and ties results to revenue and pipeline, reporting unified data back to CRMs. Pricing includes pay‑as‑you‑go advertising, managed services with qualifying spend, and an annual‑commit package that adds free ad credits and guaranteed services, with optional cross‑channel attribution and self‑service social ads add‑ons.

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